We've got exciting news: Pig & Hen has officially opened its second store in Amsterdam. This opening marks a special return to where it all began, a place filled with memories and an important chapter in our journey from a local Amsterdam brand to a globally recognized name in handmade jewelry.
Located at Berenstraat 9, in the heart of Amsterdam's famous Nine Streets (De 9 Straatjes) district, our newest store brings us back to the neighborhood where Pig & Hen first took its steps as a brand. Today, our bracelets and jewelry are worn by people around the world, and we're proud to continue growing in the city we call home.
A New Pig & Hen Store in Amsterdam
Following the success of our store on the Heiligeweg, opening a second Amsterdam location felt like a natural next step. The new store allows us to welcome even more visitors, introduce new customers to the brand, and create another space where people can experience the world of Pig & Hen up close.
You'll find us at Berenstraat 9, surrounded by some of Amsterdam's most unique boutiques, independent retailers, and local hotspots. Whether you're discovering the area for the first time or are a longtime fan of De 9 Straatjes, our new store is the perfect place to explore the latest Pig & Hen collections.
Why the Nine Streets?
The Nine Streets (De 9 Straatjes) is one of Amsterdam's most beloved shopping districts. Known for its charming canal-side streets, historic architecture, and carefully curated boutiques, the neighborhood perfectly reflects the values that define Pig & Hen: authenticity, craftsmanship, and character.
Located within Amsterdam's UNESCO-listed canal belt, the area combines centuries of history with contemporary culture. Its creative yet refined atmosphere makes it a destination for both locals and visitors looking for something unique. For us, there couldn't be a better home for our newest store.
Back Where It All Started
This opening is particularly meaningful because Berenstraat 9 is where our first physical store opened in 2018. Hidden in the basement, that small store became an important milestone for the brand and exceeded all expectations.
Following its success, we opened a pop-up store on the Rokin before launching our flagship location on the Heiligeweg. Each step allowed us to grow our community and share the Pig & Hen story with more people from around the world.
Now, returning to Berenstraat feels like coming full circle.
Visit Our New Amsterdam Store
We're incredibly proud to continue investing in Amsterdam and expanding our presence in the city where Pig & Hen was born. Opening a second store here is more than growth, it's a celebration of our roots, our journey, and the community that has supported us along the way.
We look forward to welcoming you to Pig & Hen Berenstraat 9. Stop by, discover our latest collections, and experience the brand in the neighborhood where it all started.
Berenstraat 9
De 9 Straatjes, Amsterdam
See you soon!
